Sell Your Gold and Precious Metal
in Any Condition

Sell Your Gold and Precious Metal
in Any Condition

Welcome To Allu For Gold & Precious Metal Selling

In addition to handling popular 18K gold accessories, we buy other ornaments, ingots, coins and a variety of other gold* and precious metal items at excellent prices according to the latest market prices.

*Necklaces, Rings, Bracelets, Earrings, Gold, Gold nuggets and bricks, Gold artwork, Industrial Metalware and Gold ornaments for clothing such as belt buckles, buttons, tie clips, etc.

The value of gold is RISING steadily

Gold prices fluctuate regularly depending on economic conditions and investor demand. Timing matters. At ALLU, we buy any gold item, including gold coins and jewellery. If you have gold products you want to sell, now is the time to sell them at a higher price, as the market is at an all-time high.

Gold chart

The demand for real assets is increasing due to the unstable economy, and the price of gold purchases is now higher than in the past. The gold purchase price is high, even when considered historically. And it is not only the value of gold that is rising, but the value of products is also soaring due to the influence of overseas markets and an active second-hand market, so now is the time to sell your gold.

How To Sell With Allu

We’ve tailored three selling experiences, each designed to accommodate your convenience and preference.


Efficiency meets comfort. Our store, just 3 minutes from Oxford Circus Station, offers quick assessments in private rooms. Let us know when suits you best.

You contact us via WhatsApp to book an appointment in our ALLU London store.

You arrive at our store and meet one of our expert in our private rooms.

Our team appraises your item and makes an offer. If you accept it, you get paid immediately via bank transfer.


Convenience at your doorstep. Our expert buyers can visit your home to value your luxury items. Share your availability with us.

You contact us via WhatsApp to book an appointment conveniently in the comfort of your home.

Our expert visits your home to value your luxury items.

We will appraise your items and make an offer. If you accept it, you get paid immediately via bank transfer.



Distance isn't a barrier. Ship your luxury items via DHL, insured and tracked. Request a pre-paid postage label today.

Contact us via WhatsApp or call us at +44 77984 965 259 to request a postage label or pickup service.

We will organise a pre-paid postage label for you via our logistics partner, DHL. We can also arrange doorstep collection if preferred.

Receive a quote within 48 working hours. Receive a rapid bank transfer upon acceptance. 


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We Purchase Gold & Precious Metals In Any Form

Bent or broken gold, unpaired or single earring, small or large amounts of gold items 

  • Twisted or broken gold

    We buy even in bad condition

  • A single earring

    We buy even if the pair is missing

  • Large quantity of gold

    We can buy in large quantities

  • Artwork and antiques

    Processed gold can be purchased in any form

Not sure if what you have is gold?
We will give you a sound assessment of your items!

Allu’s buying service not only calculates the purchase amound base on the purity and weight of the precious metal,
but also the design of the gemstone and merchandise will also affect the purchase amount. 

Allu’s purchase is based on the total value of the product to determine the purchase amount.

Points Of Assessment

High-graded diamonds and rubies are encrusted on this gold-base product. The assessor had no objections about the design and the quality. If all elements are evaluated as high quality, such as if this item, the assessed price increases accordingly.

Who Are We ?

ALLU is the pre-owned luxury items trader. In Japanese culture, we attach particular importance to hospitality. It is for us an art that we call Omotenashi*. Today we want to apply this philosophy in the UK by allowing you to sell us your luxury items in the best way.


Founded in Japan


Stores in 17 countries

Japan, the UK, France, Singapore and so on.



ALLU no1 customer satisfaction


Customer Satisfaction in Japan

Researched by Nihon Nouritsu kyokai 2018

We aim to be a "Value Design Company" that provides life-changing value to all of our customers, despite the differences in our corporate locations and business activities, and to help each and every one of them realize their own way of life.

We aim to be a “Value Design Company” that accompanies our customers throughout their lives. Our Value designer will wait for you.

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